What we did…
Andrew Ransom runs a golf-specific personal training service. After employing a design agency to create a new brand identity, he approached us to help apply this to an existing Squarespace website. We also took the opportunity to simplify his online marketing by building a couple of ‘squeeze pages’ on his website. Previously he’d been using LeadPages to do this, which added a significant monthly cost to his marketing budget.
When refreshing his website to incorporate the new branding, we made the decision to move the site from the ‘Five’ template to the newer ‘Brine’ template, which gave us more flexibility.
Andrew’s site needs to do a lot of selling, letting visitors know what he does, how he does it, who he works with, what his packages include, how much they cost, and what his clients say about his services. To achieve this we needed to code in a few extra features. One of our favourites is the packages price table which uses pop-up boxes to communicate a lot of information using minimal real estate.
We also tightened up the copy and took a nice photo of Andrew for the homepage.